It all started with Laurent, an eternal surfer, who traveled the world in search of the perfect wave. From Gold Coast in Australia via the magical reefs of Sunset Cliff in California, he returns to Europe to continue his trip. From endless surf sessions between “bros”, to barbecue/drink evenings at the municipal campsite of Seignosse, Laurent has fun, shares, exchanges, learns and remembers from all these encounters. What fun... Suddenly an irrepressible desire to “write this lovely story” and materialize it into something strong. Passionate about fashion, he had the idea of creating a new label. A brand that reflects its vision of life: beautiful, surprising and daring! Small problem, Laurent has a lot of talents but the little drawing fairy passed by his cradle without stopping. However, as life is still well done, he crosses paths with Benoit, a young designer who is as generous as he is talented in the art of graphic design and completely addicted to snowboarding and snowmobiling! A committed rider, Benoit knows the technical side of ski products well and cannot identify with a brand. It only took one evening for our two friends, sharing a few tacos facing the sea, to decide to embark on this new adventure, a dream, their dream, between botton-turn and halp pipe, the link between surf and snow… WA ves T o T he S now…. WATTS was born!